Barcelos in Chandigarh: Portuguese chicken challenges Punjabi kookad-shookad.
Chandigarh has the highest concentration of urban population in India and is the 4th wealthiest town of the country. The hectic metro-life goes in hand with leisure time and the population spending the highest in food and entertainment sector after Mumbai. The city has developed rapidly in the past decade and is home to one of the largest IT parks of the country and has a high population of working professionals which is exactly the demographic Barcelos targets.
Chandigarh is gradually rising as a local hub for IT, education, health, service industry, food and vegetable processing segments. Such an upsurge in the food and beverage segment is certain to boost Barcelos franchising in Chandigarh. The large number of universities and colleges draw a large population young folk that can be potential customers for this Quick service restaurant.
Barcelos is a good alternative to fast foods since it is freshly prepared with traditional Portuguese recipes that have been passed down generations. The Restaurant maintains a light hearted ensemble with live music and low lighting matched with modern contemporary interiors. The franchise never falls behind in technology and ensures that best-possible equipment is supplied to the outlets to ensure hygiene and mobility.
Barcelos currently operates hundreds of franchise units spread over 16 countries and delivers premium quality products to its franchises from its main food processing unit in Africa through a well-developed network. Its internal team of professional design the layout of all its franchises and provides staff training and on-going support to its franchisees. Clearly the brand has flourished through its streamlined business approach mixed with traditional values and intends to bring the same to its franchises in Chandigarh by expanding its brand name through its master franchise, Brands and Branches which is a franchise advisory and expansion Strategy Company that helps franchisors and franchisees in the lengthy process of acquiring a franchise.
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