Raasta

The germ of an idea, Raasta is more than a space, it is an iconic cult brand that has created a niche for itself in the past few years. The 2 young Entrepreneur started Raasta in the year 2012 with its first branch at the popular restaurant hub, Hauz Khas Village which has recently moved to Green Park. Together, with their immense love for Rastafari culture, the two entrepreneurs took the brand a step forward by opening another outlet at DLF CyberHub, Gurgaon, with a similar laidback vibe and exciting live music nights. Raasta also made its way to Khar, Mumbai in 2016, where it has enjoyed great popularity.

Raasta, brings alive the free spirit of the Rastafarian culture that has over one million dedicated followers across the globe. The funky lounge space interplays with green environs to create a place that transports you to the easy, lazy charm of the Caribbean islands. Raasta, as the name suggests, encourages the tenets of simplicity, love and freedom. The lounge pays tribute to the legendary talents of Bob Marley who made Rastafarian culture a part of the mainstream music scene and left an incredelible impression. Bob Dylan, Jimmy Hendrix and Jimmy Cliff are among the others who have inspired the musical mix. Over the years, Raasta has been recognized as one of the top ‘go-to’ destinations for live music, with International acts like Apache Indian, Diana King, Robert Babicz, Betoko, Pete Oak, Levelz, Iseo & Dodosound – performing there to name a few. Raasta also hosts an annual music festival, the RagaDub music festival, which has had five enthralling editions, featuring both Indian and International headliners. The festival, spread across three days of pulsating music has its own set of loyalists.

Raasta has also set a name for itself with an unparalleled hospitality experience. Serving exciting mocktails and cocktails, world cuisine, small plates and grills, It finds pride of place as a vibrant multi-cultural nightlife destination. As part of its expansion into an iconic brand that offers not just an experience, but a chance to own a bit of the Raasta lifestyle, with a range of hip Raasta merchandise. In a first ever brand collaboration between a lounge and a fashion designer, Raasta tied up with Nida Mahmood, the queen of pop culture and kitsch to create a range of Raasta apparel. This has garnered a lot of popularity and will soon be expanding into a full product range as well.

To keep the zest on, Raasta dedicates each night to some astounding themes like Ladies Night, Reggae Night, Karaoke Night etc and hosts some tremendous musicians and DJ’s to keep the place exciting like Karsh Kale, Diana King, Humble the Poet, Pete Oak, General Levy, Delhi to Dublin, Gaudi, Nucleya, MidivalPunditz, Dualist Inquiry and Apache Indian among many others.

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